About Samir Abid - Successful Race Engineer and Driver Coach

Samir Abid

Samir Abid – Race Engineer, Driver Coach & Educator

Neither of my parents had any interest in cars. In fact, they were both terrible drivers.

For a long time growing up with my mum, we didn’t even have a car.

Living in a village in rural Sussex (UK) involved a lot of checking the timing of buses, not laps.

I can’t tell you how I got into motorsports.

I do know my best friend and his Dad used to watch racing – filling the room with the enthusiastic voice of Murray Walker.

But into motor racing? Not really.

Unlike my current proportions, I was skinny and tall as a kid.

Not particularly good at sports – there’s only so many times you need to be picked last for the football team to realise this.

And then I went karting for a friends party.

And I loved it.

And I was good.

For whatever reason, probably to do with my dimensions (lightweight with leverage) coupled with everyone else being rubbish, I won.

And it felt great.

So that was probably it.

I don’t know you (yet) but I’ve spoken to a lot of people in our sport who have had a similar experience.

From the moment they had their first success, behind the wheel or doing the engineering, they haven’t been able to let go.

Madness, really. Football would have been much cheaper!

And so here we are, 20+ years later.

Whilst I didn’t make it as a professional driver, motorsports eventually introduced me to engineering, innovation, and ways of tackling hard problems, as well as the joy of sport.

Samir Abid’s quick fire credentials:

I’m a Chartered Mechanical Engineer. I’ve designed suspension for famous road cars like Aston Martin (nerds: the VH platform is mine). I’ve designed suspension for racing cars (eg. DP Daytona 500 winner). I’ve run the vehicle dynamics team for one of the top automotive proving grounds in the world. I’ve an MBA from Warwick Business School where I’m still an associate professor and won the award for best dissertation. It’s 147 pages on developing racing drivers to win in F1. If you’re very bored you’re welcome to have a read [link].

I have spent a decade working with the best sports coaches in the world through my sports engineering consultancy Pace Insights. My customers won 41 Olympic gold medals and, if they were a country, would have come 5th overall at Rio 2016. I also helped the first, and so far only, man in history to run a marathon distance in less that 2 hours (now that project has fun story.)

Then we had lockdown. I had no work, and so, with the help of some amazing people I met online, I started again. My goal to try to turn Your Data Driven into a business. I had about 100 readers in March 2020, most of whom I knew. What was I thinking!?

I now teach thousands of drivers and engineers each week, and drivers I’ve coached have won races and championships. Amazing.

Anyway, thanks for indulging me in sharing a little of my story.

You won’t hear me talk about myself much, but it’s important because I want you to remember that this business, which now serves a frankly unfathomable number of you, is not a major corporation.

It is just me at the other end.

But, thanks to the internet, wherever I can, I want to help YOU to get more performance and more enjoyment from your motorsports.

That’s the “mission statement.”

Why? Well, my mum was a teacher so I think I have a bit of that in me.

Plus some of you are really nice! – despite all our competitiveness (and I’m really competitive too, haha!)

So that’s my backstory.

What can you expect?

Firstly, you will find a lot of FREE things (yay!):

*Readers of Ahead of the Curve [link] also get access to “vault” of free goodies and the ability to ask me questions (like this).

When you are ready, there are also a range of “Feed Samir’s Family Things” i.e. paid products:

You can get some of these on their own or as part of bundles to save you some money.

I also do a range of live workshops through the year – readers of Ahead of the Curve get first dibs on these.

I am also working on some new products, such as Lap Time Finder [link], and, you guessed it, Ahead of the Curve readers get first dibs on these too.

Plus Ahead of the Curve readers get to influence the content and formats so we can all keep learning together. Sign-up!

Finally, you can also hire me for 1-2-1 support. such as:

And that’s about it. Plenty for you to be getting on with I’m sure.

Thank you for reading this and for your interest in my work.

Please do have a look around, check out the courses, the podcast, sign-up for Ahead of the Curve [link], and if you have any questions or feedback, please feel free to reach out. I’m here to help you.

Thanks for visiting, and I hope to see you at a track soon!


Mr. Samir Abid,
Warwick MBA, B.Eng.(hons), C.Eng., MIMechE
MIA School of Race Engineer
Motorsports UK Race National licence holder

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PaceInsights general

How Can Samir Abid Help Your Organisation?

Samir is available to for training, consulting & speaking engagements.
Your can also advertise your business [link] to thousands of best motorsports readers in the world. Just ask.

  • [In Person Speaker] 750 Motor Club – Tyres For Racing Drivers
  • [Podcast Guest] 2nd lap with GHIT
  • [Webinar Host] Tires For Drivers with Ross Bentley
  • [Podcast Guest] Garage Hero’s In Training
  • [Podcast Guest] Cars Yeah 1864
  • Autosport Article – Getting More From Your Data
  • [Speaker] “How much faster would a Pro go in your race car (and why?)” Motorsports Days Live.
  • [Video] “What’s the real cost of racing?” With 750 Motor Club & Scott Mansell Driver61
  • [Webinar Host] “Remove All Gear Selection Doubts” Ep50 AiM Webinar series with Roger Caddell.
  • [Contributor] Ross Bentley’s Speed Secrets Weekly.
  • [Speaker] Vehicle Dynamics Expo, Stuttgart Germany
  • [Speaker] Multi-body Dynamics optimisation, FISITA, Barcelona, Spain
  • [Speaker] Future developments in Vehicle Dynamics, British High Commission, Chennai, India

The Racecar:

Samir Abid used to race No.23. “7” style racecar – Ma7da 7 Series 750 Motor Club UK.

About Samir Abid - Racecar Engineering Blog Your Data Driven
Samir Abid in Ma7da no23 – the car of the series!
About Samir Abid - Some Silverware
Some Silverware! – This stuff works …

The Track day Car:

Porsche Cayman 2.9 987.2 2009

Cayman on arrival day Jan 2022
Samir Abid’s car – Track day build in the planning…